Brand image and personality are some of the most significant features for any manufacturer regardless of what product industry they belong to. For retail purposes, brands need to establish certain set perception that characterizes their products for some specific uses and their special features. As much as attractive packaging is important to make packaged products sell better, custom brand messages displayed on the packaging can lay out that much needed brand personality highlighting special features of products.
However, there are a lot of different ways and possibilities when you want to feature your brand messages on packaging. Some are more attractive than others while some are more elegant and unique at the same time. Printing brand messages on packaging in unique ways can provide the solution and improve your product brand’s personality and perception a great deal as well. Here are some attractive and suitable ways to feature your brand messages using packaging efficiently:
Embossing or Debossing for Brand Messages
Printing brand messages right on the outer surfaces of packaging is one of the most effective ways to get them out there in the market. Doing this in attractive finishes that also feel great to the tough can provide unboxing satisfaction for customers and make them appreciate your packaging along with take printed messages on them seriously as well.
Two of the most effective and beautiful printing finish options available for any text or image based brand message printing are embossing and debossing. Both these techniques provide a luxury look and feel for the printed messages and when done in bright accented colors with rest of the packaging materials, intended target market will pay attention to what is printed on your Custom Packaging. See the examples below and watch this video to get a better idea about embossing and debossing for Custom Boxes:
Have Them Raised Ink Printed
When you are looking for high quality printing finish options for your custom brand messages printing, something that brings a satisfactory touch as well as great visual appeal is the best option. Such an option is the custom raised ink printing provide by top quality packaging providers in the industry. Like its name implies, the raised ink printing has a slight raised texture that is produced using concentrated inks and efficient printing techniques.
Offset printing specializes in raised ink printing and when you use accurate color models for your Custom Printed Boxes, naturally bright colors and raised prints can be produced. Custom Packaging can benefit from this type of finish a great deal making your finished packaged products look and feel great while having your target customers pay attention to the printed messages as well. Have a look at some examples below:
Use Printed Stickers on It
When you are on a budget and prefer cheap but high quality packaging, printed stickers that can make your packaging look great are one of the best options available. Many different product industries like foods; cosmetics and grocery products can use this type of printing for your custom brand messages much efficiently. The idea is to get really flat and thin printed stickers with different finishes like the above mentioned embossing, debossing or raised ink printing that can be pasted right on your packaging’s surfaces and highlight just what you want them to.
There are different ideas available when you want to go with printed stickers option as well. Contrasting colors for stickers compared with that of the packaging materials can make a bold statement and when you prefer a more subdued and subtle look, stickers in similar colors as packaging materials and inks in different stand out colors is a great idea as well. Both can work great in different scenarios, but you should choose yours carefully as this is what can make your targeted customers pay attention to or ignore your custom brand messages. Have a look below:
Bright, Attractive and Catchy
Attention grabbing custom brand messages printing for Custom Boxes is one of the most efficient ideas especially for new startups. People only tend to pay attention to things that attract their attention and when you do this with your packaging, their automatic interest will be to read what’s on it and also to try out the packaged products. Attractive attention grabbing colors, contrasting mix of texts for your text and design printing and everything else that you can catch people’s attention with, can help you a great deal.
The main thing to keep in mind when going for something catchy and unique in terms of color combinations is to not go over-board at all. It is a common mistake that can have quite the opposite effect than making people read your custom brand messages and put their trust in what you have to offer because of that. No one likes too much in the face designs and packaging, avoiding it at all times is the best practice. See some images below on how your custom messages printing can be done in attractive catchy ways:
Fancy and Beautiful Gold or Silver Foil Stamping
When you wish to feature your custom brand messages on your packaging, gold or silver foil stamping or in other attractive and suitable colors just cannot be ignored. Foil stamping not only gets your brand messages printed right on top of your Custom Packaging highlighting special features but also creates a unique look and feel that also helps packaged products sell much better. Although, this is not an option offered by every packaging in the market, only high quality Custom Boxes providers successfully deliver attractive and accurate foil stamped packaging.
Gold and silver colors for your foil stamping finish are naturally some of the most attractive and luxury feeling, Custom Printed Boxes with black and gold color combinations and foil stamping finish for any brand logos and custom messages tend to boost sale a great deal through catchy designs and attention grabbing finish for their surfaces. Have a look at some of these images below and watch this video to find out more about hot foil stamping, which is one of the most efficient techniques.